How C.J. Barrymore's Unlocked Half a Million Dollars in Online Sales 🚀

C.J. Barrymore's & Passage Partner 
for Profit-Boosting Innovation

A SHARED VISION

To bring online sales to life, C.J. Barrymore’s partnered with Passage and worked closely with their support team to build a custom event-based sales system. The platform allowed the team to set flexible pricing, launch limited-time offers, apply promo codes, and schedule staggered release times for different promotions—all within a single, easy-to-manage interface.

Beyond the Ticket Counter: Unlocking 24/7 Sales to Boost Growth and Guest Satisfaction

AN ALL-STAR TEAM

C.J. Barrymore’s also collaborated with their digital agency, Collideascope, to fully integrate the Passage platform into their existing website. Collideascope led the technical setup and customization process, ensuring the system aligned with C.J. Barrymore’s branding and user experience goals. From initial configuration and testing to launch, Collideascope tailored the platform to meet the park’s operational needs—including product display, payment flows, and automated customer confirmations. Their team continues to provide ongoing support, including performance monitoring and detailed sales reporting to help C.J. Barrymore’s track results and optimize future promotions.A

A BETTER GUEST EXPERIENCE

This seamless integration not only kept customers on the C.J. Barrymore’s website throughout the checkout experience but also improved operations at the park. Guests who purchased online could skip time-consuming on-site transactions, allowing staff to move people through the gates more efficiently and focus on delivering a great first impression.

Beyond Expectations: 
CJ Barrymore’s Generates Over $500K in Online Revenue in First Year

In its first year using Passage, C.J. Barrymore’s sold more than 8,630 wristbands and gift cards through the new platform, generating over $500,000 in online revenue. By shifting a portion of sales online, the park unlocked a valuable year-round revenue stream—especially during the off-season when on-site purchases weren’t possible.

The integration also helped reduce transaction times at the front counter, allowing staff to process guests more quickly and enhance the arrival experience. All of this was achieved without paying any ticketing or platform fees, as costs were passed through to customers. With real-time reporting and ongoing support from Collideascope, C.J. Barrymore’s was able to continue to monitor performance, adjust offerings, and confidently plan future promotions.